While for most legal cases, people find a local lawyer based on references or using a local directories, yellow pages and listing websites, increasingly people are using search engines to find a suitable lawyer to either offer legal advice or to represent them in a particular case. If all the lawyers in an area have websites, the lawyer who ranks first in search engines will get the most visitors from the search engine. These visitors are basically free leads and customers for the lawyer, so by consulting a Lawyer SEO Guide the lawyer can ensure that his website ranks well in search engines.
Using a Lawyer SEO Guide can be an inexpensive alternative to hiring the services of an expensive seo firm, which will usually charge a monthly fee to improve search engine rankings. The Lawyer SEO Guide will focus on the two main aspects of search engine optimization – onsite and offsite. Onsite optimization involves modifying the website content and design so that it ranks well in the search engines. This will usually mean adding more content to the website so that it ranks well for certain keywords related to the specific services provided by the lawyer firm for example civil lawsuits, divorce, or cheating cases.
Additionally the Lawyer SEO Guide will also provide tips on how the website design can be modified to meet the guidelines of the search engines so that it meets the webmaster guidelines. However, the main aspect of seo for a lawyer website or any other website remains offsite optimization, mainly link building. In addition to providing free visitors to a website, the links will also help improve the ranking of the website in search engines. However, the search engines have their own biases, and differentiate between lawyers based on their financial, appearance and social background, hence it is advisable to check if a particular lawyer has been blacklisted by search engines.